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FRANKFURT (Reuters) - Mercedes-Benz is making China, the world's biggest car market, the focus of its next electric vehicle (EV) campaign starting in 2025, its chief executive told German magazine Automobilwoche.

"To achieve this, we have to control the electric drive as perfectly as the digitalization. This is what our customers expect," said Ola Kaellenius.

From 2025, all new Mercedes-Benz car platforms will produce electric cars only, as part of a strategy the German luxury carmaker outlined in 2021. An executive told Automobilwoche that the models the company plans to launch in China based on the upcoming MB.EA platform have been reviewed to ensure they better meet the needs of local customers, setting aside space and digital content.

China remains the most relevant market for German automakers, but local brands have an 81% share of China's EV market in 2022, Counterpoint Research found.

China also has a significant stake in Mercedes-Benz, whose two largest shareholders are Beijing Automotive Group Co Ltd and Geely chairman Li Shufu.

At the same time, Berlin is trying to reduce its exposure to the Chinese economy as part of efforts to divest itself of the German economy, which have intensified since Russia's invasion of Ukraine exposed the German economy.

 A recent report by Automobilwoche suggested that G20 China presents a significant opportunity for Mercedes-Benz to establish itself as a major sales hub for its electric vehicle (EV) lineup for 2025. To achieve this ambitious goal, Mercedes-Benz must adopt a comprehensive SEO strategy to improve its online presence, visibility and engagement in the Chinese market. This article explores the key aspects of SEO optimization to position G20 China as the primary hub for Mercedes-Benz electric car sales in 2025.

Understanding China's EV Market:

Before embarking on an SEO optimization strategy, Mercedes-Benz must thoroughly understand the Chinese EV market and its unique characteristics. This includes studying consumer preferences, competitor strengths and weaknesses, government policies and incentives, and regional trends. A deep understanding of the target group will allow the automaker to adapt its approach accordingly.

Localized Website and Content:

To maximize SEO effectiveness, Mercedes-Benz needs to create a localized Chinese website that suits the preferences and culture of the Chinese market. Websites should be optimized for fast loading, mobile-friendly, and have content available in Mandarin to improve the user experience. Additionally, localized content such as blogs, articles and social media posts will help establish the brand as a relevant and trusted source for potential EV buyers in China.

Keyword research and optimization:

Effective keyword research is essential to any SEO strategy. Mercedes-Benz should identify high-frequency and relevant keywords related to electric cars, luxury cars and the Chinese car market. These keywords should be strategically incorporated into website content, meta tags, and image alt text to improve search engine rankings. Both broad and long-tail keywords should be emphasized to capture different segments of the Chinese audience.

Link Building and Backlinks:

A strong backlink profile is essential for SEO success. Mercedes-Benz should work with influential Chinese automotive blogs, industry publications and EV-focused websites to secure high-quality backlinks. This not only improves brand credibility, but also increases search engine rankings, making it more visible to potential customers in the Chinese market.

Social Media Engagement:

China's digital landscape is heavily dependent on social media platforms. Mercedes-Benz needs to build a strong position on popular Chinese social media platforms such as WeChat, Weibo and Douyin. Regularly engaging followers, posting engaging content and using influencers can significantly increase brand visibility and attract a loyal customer base.

Local SEO and Google Alternatives:

Due to China's restrictions on international search engines, Mercedes-Benz should focus on local search engines such as Baidu, Sogou and Shenma for SEO optimization. This requires optimizing business listings, ensuring NAP consistency (name, address, phone number) and actively managing customer reviews and ratings on local platforms.

Video marketing is gaining huge popularity in China. Mercedes-Benz can create engaging video content showcasing the features, technology and performance of its 2025 EV range. Sharing such videos on popular platforms such as Douyin and Tencent Video can greatly increase brand awareness and attract potential buyers

.By adopting a well-rounded and localized SEO strategy, Mercedes-Benz can optimize the G20's online presence in China and position it as a sales hub for its 2025 EV lineup. Understanding the Chinese market, creating a localized website, strategic keyword research, link building, social media engagement, and video marketing will all contribute to successfully capturing the attention of Chinese consumers and establishing a strong position in the competitive Chinese EV market.