Dwicitra Land’s initiative in providing housing concepts for millennials

 

Dwicitra Land's initiative in providing housing concepts for millennials

Responding to this challenge, housing developer Dwicitra Land strives to provide housing solutions that are compact and affordable. “Our aim is to offer housing with quality infrastructure, green surroundings, complete amenities and quality homes suitable for living with easy financing,” said Dwicitra Land Director Bryan Soedarsono in an exclusive interview with Real Estate Asia.

Fusion of concepts

The interest of the millennial generation in attractive residential designs, equipped with the latest technologies such as CCTV, smart locks, a reliable internet network, as well as green spaces and communal spaces, is captured by Dwicitra Land and incorporated into its housing projects. The developer is targeting the middle-class segment, specifically end-users or those buying homes for immediate occupancy.

In terms of size, the types of houses provided by Dwicitra Land include single-storey houses with an average built-up size of 36 square meters on approximately 72 square meters of land; and for two-story houses, the average building size is 60 square meters on approximately 78 square meters of land.

“We provide a compact house on a large plot, so the financial burden of buying a house in advance is not too great. The expansive land allows families to expand their homes in the future when they are more financially comfortable or have children,” Bryan said.

He explained that many people were facing financial impacts during the pandemic, so Dwicitra Land needed to introduce the concept of more affordable yet livable houses. The period of working from home during the pandemic has also increased the importance of having a home that supports work and family activities. "The new post-pandemic housing includes not only quality homes at affordable prices, but also an environment that can support daily activities," he said.

To address this, Dwicitra Land not only incorporates smart home features into its project, but also creates a peaceful environment for residents to feel comfortable in their daily activities. Their housing projects present a peaceful environment, themed gardens and lakes to support a healthy lifestyle. In addition, due to the effects of the pandemic from an economic point of view, the country of Dwicitra must provide financial comfort to its consumers.

One of the things this housing developer has done is to work with Bank Tabungan Negara to create a promotional program for consumers if the purchase is made during the launch period. The promotion is provided in the form of a 2-year house payment subsidy, so consumers only have to pay a house payment of IDR 1.7 million ($110.23) per month.

For two-story houses, consumers can pay installments of IDR 2.5 million ($162.10) per month for a new cluster in their existing housing in Bekasi. Installment subsidies are expected to make it easier for consumers. In addition to installment subsidies, the developer also provides subsidies for land and building acquisition tax (BPHTB) and purchase contract (AJB).

Dwicitra Land also works with other financial institutions such as Bank OCBC, Bank Danamon, BRI, Mandiri and BSI. "The economic crisis after the COVID-19 pandemic can make things difficult for people, especially the millennial generation. That's why we're working with banks to offer a mortgage program that makes it easier,” said Bryan.

Take for example her project, Grand Tenjo Residence, which is a 40-hectare cluster housing system with a resort living concept in the Bogor area of ​​West Java. Dwicitra Land provides Grand Tenjo residents with prices ranging from IDR 350 million to IDR 650 million (US$22,750-42,250) with the convenience of subsidies.

“There is a down payment subsidy from the developer, so consumers no longer have to pay a down payment. Just pay the reservation fee and buy a house in Grand Tenjo,” he said. Dwicitra Land boasts several residential projects in the Jabodetabek area, including Bogor, South Tangerang and Bekasi.

When choosing residential locations, the developer takes into account the availability of nearby residential areas under construction. "We are in line with government planning. Currently, the government is actively building toll roads. For example, our housing projects in Bekasi are already connected to a toll road and an electric train (KRL) to make commuting easier for residents,” Bryan said.

One of her other projects is the Darmawangsa Residence in Bekasi, West Java.

Houses in Darmawangsa Residence, developed in 2011, were first sold for IDR 200 million (US$12,967), but Dwicitra Land did some research. "We turned our heads looking at other housing projects in the satellite city that were selling houses for IDR 1 billion (US$64,839)," Bryan recalled. “We were inspired to create a compact two-story Type 70 house at a cost of IDR 700-800 million (US$45,387-51,871). So we opened a new market and it managed to attract many consumers,” he said.

This year, Dwicitra Land is focusing on developing new clusters in its existing housing units, such as those at Darmawangsa Residence, which has just opened its seventh cluster. The company has targeted a marketing revenue of IDR 900 billion ($58,335 USD) for the entire project they are working on.

In today's rapidly evolving real estate environment, meeting the needs and aspirations of millennials has become paramount. As this dynamic generation continues to redefine the way they live, work and play, Dwicitra Land has become a pioneering force in the housing industry. With an emphasis on innovation and a commitment to deliver affordable, sustainable and aesthetically pleasing homes, Dwicitra Land's housing concepts are revolutionizing urban living for millennials. Dwicitra Land, housing concepts, millennials, innovative living, urban living

Dwicitra Country Vision for Millennials:

Millennials often face the challenge of skyrocketing property prices and an increasingly competitive housing market. Dwicitra Land's primary initiative is to provide affordable housing solutions tailored to the budget constraints of this generation. Thanks to innovative construction methods and sustainable materials, they offer homes that are not only cost-effective, but also environmentally friendly. Affordable housing, sustainable materials

Smart living spaces:

In the digital age, millennials are attracted to smart technologies that make their lives easier. Dwicitra Land integrates cutting-edge home automation systems into its living concepts, allowing millennials to control lighting, security, temperature and more at the touch of a button. These smart living spaces enhance convenience and efficiency and fit perfectly into the tech-savvy lifestyle of millennials. Smart living spaces, home automation

Ecological design:

Sustainability is a key value for millennials and Dwicitra Land recognizes this by prioritizing eco-design principles. Their housing concept includes energy-efficient features such as solar panels, energy-efficient appliances and green spaces that promote cleaner living and reduce carbon footprints. Ecological design, energy-saving, green surfaces

Community Oriented Living:

Dwicitra Land understands the importance of community for millennials. Their living concepts are designed to foster a sense of belonging with shared spaces such as rooftop gardens, common areas and fitness centers. These devices encourage social interaction and create a lively living experience. Community-oriented living, shared spaces, vibrant living

Location, location, location:

Dwicitra Land recognizes the desire for convenience and strategically selects the best urban locations for its housing projects. Proximity to public transportation, shopping centers and entertainment centers ensures that millennials have easy access to the amenities and activities that enrich their lives. Prime urban locations, convenience

Dwicitra Land's commitment to delivering innovative housing concepts for millennials is reshaping the real estate landscape. Their affordable, sustainable and community-oriented designs coupled with smart living spaces and eco-friendly features perfectly match the evolving needs and desires of this dynamic generation. As the future of living continues to evolve, Dwicitra Land is at the forefront, setting new standards for urban living.