Why PUMA was inspired to team up in the new Gran Turismo movie

 

Why PUMA was inspired to team up in the new Gran Turismo movie

The new film feature tells the true story of a struggling working-class player who is shown the ropes by his coach, himself a failed former racer, overseen by an idealistic motorsport executive who pulls together the Academy's efforts to ensure authenticity Cast of Gran Turismo: Based on a True Story , like a true recreation of a racing pitlane, is fully equipped with sponsored racing suits supplied by sports giant PUMA.

These racing suits, totaling more than 100 bespoke sets tailored to the actors, were produced along with hundreds of items of racing equipment in quick time to ensure complete racks were delivered at lightning speed to meet the busy production schedule. PUMA has been supplying racing apparel to various teams around the world of motorsport for decades, with drivers dressed head-to-toe in its products throughout a race weekend.

PUMA Motorsport Marketing Director Mathias Wendholt, speaking about the German brand's decision to expand its reach in motorsport through its involvement with the film Gran Turismo, explained that the growth of motorsport in mainstream media has adapted to a generational shift in audiences.

For PUMA, delivering Gran Turismo: Based on a True Story products allows it to gain exposure in a newer market and to be publicly associated not only in the world of motorsport, but with some of the biggest stars on screen. "Partnering with Gran Turismo: Based on a True Story and Sony is definitely strategically relevant and important in this case as we also create visibility for our brand with younger consumers."

These racing suits, totaling more than 100 bespoke sets tailored to the actors, were produced along with hundreds of items of racing equipment in quick time to ensure complete racks were delivered at lightning speed to meet the busy production schedule. PUMA has been supplying racing apparel to various teams around the world of motorsport for decades, with drivers dressed head-to-toe in its products throughout a race weekend.

PUMA Motorsport Marketing Director Mathias Wendholt, speaking about the German brand's decision to expand its reach in motorsport through its involvement with the film Gran Turismo, explained that the growth of motorsport in mainstream media has adapted to a generational shift in audiences.

For PUMA, delivering Gran Turismo: Based on a True Story products allows it to gain exposure in a newer market and to be publicly associated not only in the world of motorsport, but with some of the biggest stars on screen. "Partnering with Gran Turismo: Based on a True Story and Sony is definitely strategically relevant and important in this case as we also create visibility for our brand with younger consumers."

In the world of high-octane racing and high-end fashion, few brands have managed to combine the two spheres as well as PUMA. Their latest venture, a partnership with the new Gran Turismo film, is a testament to their commitment to innovation and style. In this article, we delve into why PUMA was inspired to link up with this blockbuster and explore the synergy between PUMA's brand ethos and the adrenaline-fuelled world of Gran Turismo. So fasten your seat belts and get ready for an exciting ride!

PUMA has long been associated with speed and style, and their partnership with the film Gran Turismo is a natural extension of their brand identity. Over the years, PUMA has constantly pushed the boundaries of fashion and sports performance. This synergy is evident in their innovative designs that will satisfy both professional athletes and casual enthusiasts. PUMA's commitment to performance as a brand fits perfectly with the high-speed, precision-focused world of Gran Turismo.

Known for its meticulous attention to detail and dedication to precision, the Gran Turismo series perfectly reflects PUMA's values. The film promises to bring the exciting world of racing to the silver screen with stunning accuracy and innovative storytelling. PUMA's decision to collaborate with this project underscores its commitment to celebrating precision and innovation in sport and entertainment.

At the heart of both PUMA and Gran Turismo is the love of speed and competition. PUMA's extensive history of sponsoring motorsport events, including Formula 1 and Formula E, highlights their deep-rooted connection to the world of racing. By teaming up with the film Gran Turismo, PUMA reaffirms its passion for speed and its commitment to being at the forefront of motorsport fashion.

Gran Turismo is more than just an exciting cinematic experience – it's an opportunity for PUMA to collaborate with a global icon in the gaming and entertainment industry. This partnership allows PUMA to reach a wider audience, capitalize on the enthusiasm of Gran Turismo fans, while showcasing its high-end products.

PUMA's Gran Turismo collaboration promises a range of exciting products, from apparel and footwear to accessories. Fans can look forward to equipment that not only captures the essence of speed, but also represents the iconic Gran Turismo brand. Whether you're a racing enthusiast or a fashionista, this partnership has something for everyone.

PUMA's decision to team up with the new Gran Turismo film is testament to their commitment to speed, style and innovation. This collaboration brings together two iconic brands that share a passion for precision, competition and the thrill of racing. When the film hits theaters, fans can look forward to a collection of PUMA x Gran Turismo products that will allow them to immerse themselves in the world of racing like never before. With PUMA's commitment to quality and style, this partnership is set to redefine the intersection of fashion and motorsport, leaving fans and enthusiasts energized and ready for action.

When two giants in their industries come together, magic happens. PUMA, the renowned sportswear and lifestyle brand, recently joined forces with the iconic Gran Turismo franchise to create something extraordinary. In this article, we delve into the exciting partnership between PUMA and Gran Turismo and explore the inspiration behind this collaboration. From racing enthusiasts to fashionistas, everyone has reason to be excited about this dynamic alliance.

Before we dive into the fascinating partnership, let's take a moment to appreciate Gran Turismo's heritage. Since its inception in 1997, Gran Turismo has consistently set the gold standard for racing simulation games. With hyper-realistic graphics, an extensive range of cars and meticulous attention to detail, it's no wonder the franchise has a devoted fan base around the world.

Gran Turismo not only entertained millions of players, but also influenced real motorsport. Its dedication to accuracy and realism has made it a valuable tool for novice racers and professionals alike. The franchise has even partnered with real racing teams and events, cementing its status as a powerhouse in the racing world.

With its rich history in sports and lifestyle clothing, PUMA is no stranger to the world of motorsport. The brand has a long tradition of cooperation with top racing teams and athletes. PUMA's motorsport partnerships often blur the lines between fashion and function, creating iconic designs that resonate with racing enthusiasts and fashion-conscious individuals alike.